This is an ingenious corporate tie-in.
In the run up to the 2014 Winter Olympics in Sochi, the Russian Olympic Committee, with support from Visa, has installed special kiosks in the Moscow subway system that dispenses free tickets to riders who do 30 squats.
It's a great way to bring fitness awareness to the public.
You don't need to speak or read Russian to enjoy the video.
Source: Adweek
Data should drive every business, especially health care. And how we interpret and use data is evolving rapidly.
Now even the way data are presented is evolving, thanks to collaborations like Hint.fm, which brings together artists, designers and technologists to rethink how we look at data.
Hint.fm's Wind Map is a great example. Click and watch.
While Wind Map, created last year, is a "personal art project," its concepts can and should be applied to the presentation of data in the business world so more people, in more levels of an organization, can better understand — and apply — important data.
Wall hangings, hockey rink style.
Hockey nets adorning the wall at Norwich Ice Rink, Norwich, Conn., shot on November 13, 2013.
OK, I admit, this would be hard to do shooting pucks.
Source: Adweek
Now this is a powerful campaign.
Adweek recent profiled a campaign for UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women, that shows how our words — accessed via auto-completed Google searches — reveal how rampant gender discrimination remains worldwide.
Christopher Hunt, head of art for Ogilvy & Mather Dubai, who created the campaign, said:
“This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
The actual Google searches in the ads were performed on September 3, 2013. Ten weeks later, in the U.S., not much has changed.
The ad:
The search today (November 13, 2013):
The ad:
The search today (November 13, 2013):
Adweek points out that "these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them."
We can, and must, do better.
In fact, Nicole D'Alonzo of the blog TASTEdaily has taken to re-imagining the campaign with a positive spin and is encouraging others to "join us in rewriting the search." There's even a hashtag: #RewriteTheSearch.
This is great work exposing a very important issue.
Source: Adweek
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
