2 examples of real-world interactive ad goodness

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How do you make advertising captivating? Sensors.

Two recent examples of real-world interactive ads show how sensor-rigged displays can engage and delight audiences.

A subway ad for Swedish hair care products maker Apotek Hjärtat's Apolosophy shows a woman whose long hair blows in the wind when subway trains enter and exit the station. It achieves this through digital screens equipped with ultrasonic sensors that monitor when trains enter and exit the station.

 

Coca-Cola created an "invisible vending machine" that only appeared when couples approached a wall. The sensors detect the couple, ask for the couple's names and then engage them in a video while the "machine" spits out custom Coke cans with their names on it.

For Valentine's Day, we created "The Invisible Vending Machine", and made it visible only to couples.

Health care under Glass

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Rhode Island Hospital ER docs will soon have a new instrument: Google Glass.

Physicians at the Providence-based teaching hospital will use Google Glass for real-time consults with consenting patients who need a dermatology consultation. 

"We live in a world of instant gratification, and in many ways, we’re testing that mindset by using Google Glass to enhance telemedicine in the emergency department,” said principal investigator Paul Porter, MD, a physician in the emergency departments of Rhode Island, Hasbro Children’s and The Miriam hospitals. 

Using the video-enabled goggles, the attending ER physician can live stream video of the patient's skin to a consulting dermatologist, who will view the video in real time on a tablet.

The hospital is working with a third party to modify the stock Google Glass so it is HIPAA compliant.

Rhode Island Hospital is the first in the nation to study the efficacy of using Glass in the ER setting.

 

Digital fitness tracker meets digital fitness coach (meet @getmoov)

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There's no scarcity of fitness trackers and apps — Jawbone UP, FitBit, Nike FuelBand to name a few. But what if you want to go beyond tracking and get a little coaching?

Enter Moov, a soon-to-be-released (this summer) device plus app that not only tracks your fitness, but offers advice for improving your game. 

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If you run, Moov analyzes your foot strike. If you swim, it analyzes your strokes. If you bike, it analyzes your cadence. It also offers advice for your boxing and weight workouts with yoga and golf coming soon after launch.

Moov will be available this summer and has a pre-order price of $59.95.

My request: Hockey, of course!

Pre-order: http://Moov.cc World's first multi-sport artificial-intelligent coach. Wear it. Mount it. Hear it. 5 sports included to start. Real-time interactive coaching. Performance tracking. Injury prevention. Form monitoring. 3D Motion sensing. Waterproof. 50% off introductory price for limited time. Versatile, 1 moov, many sports. 5 sports (run, cycling, swimming, boxing and bodyweight workout) apps at debut.


Source: iMore

 

Photo Friday: Palm Tree Zen

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With the winter we've been having in the Northeast, it's time for a respite. Hopefully this will at least help everyone think warm!

Palm trees in Boynton Beach, Fla., shot on March 5, 2014.

Palm trees in Boynton Beach, Fla., shot on March 5, 2014.