Mr. President, curb your enthusiasm (a PR lesson)

PR rule No. 1: Don't make news for the wrong reason.

Especially when you know better.

Photo from Business Insider credited to Roberto Schmidt/AFP/Getty Images

What was President Obama thinking when he leaned in for the now infamous selfie with UK Prime Minister David Cameron and Denmark Prime Minister Helle Thorning-Schmidt? Obviously Mrs. Obama knew better — and she was having none of it.

It's a great reminder to all who represent organizations — from executives on down — that everything you do will likely get caught on camera or tape. And even if you're caught up in the moment — or just acting somewhat goofy — someone is going to share it.

Whenever you're in the public eye, always remember to act like it.